AED 800

Upcoming Event Dates:

28 September 2019
12 October 2019
26 October 2019
Four Points Sheraton Hotel, SZR, Dubai
9:00 am – 5:00 pm
(Registration fee includes: Course Materials, certificate of completion, breakfast/ lunch/ refreshments)


Learn, as students, how to start your own business and be successful entrepreneurs from scratch.

In an exponentially changing world, our education system is doing what it can to maintain pace, relevance and impart the skills required to prosper in the 21st century.

However, technology and business model innovation moves much quicker than the school system is capable of responding. As such, the very existence of jobs traditionally seen as ‘safe’ such as accounting is being questioned. Today’s kids are facing an uncertain future in which they are likely to have several careers and up to 15 jobs.

Clearly, a capacity for personal reinvention and an ability to identify new business and personal growth opportunities will be of significant importance.

Students learn the basics of startup building. This 1 day masterclass will introduce students to these principles in a fun and interactive way and have them solving real problems.

As part of the course, students will:


startup idea

Students are introduced to the concept of entrepreneurship and startups. they learn to distinguish between entrepreneurs, employees, and other professionals. At the end of this module, students understand which traits, attitudes, and actions are at the core of successful entrepreneurs.


Students use creativity and test methods of how ideas can be created individually or in groups, and how the best ideas can be selected. At the end of this module, students will create and choose their own ideas, which they will further explore in the following module.


Students learn how great ideas can be turned into winning businesses Using a simplified version of the so-called “Business Model Canvas”. our experienced mentors lead students through various stages in the development of a business concept.

What Will Students Learn?

      • Understanding business fundamentals
      • Defining a product
      • Finding who your customers are
      • How to measure performance
      • Marketing and branding products
      • Lean Methodology basics: pivoting, jobs and gathering insights
      • Types of ideas
      • Startup/business model building

Program Agenda

Session 1 – Introduction and overview of Startups

In this session, students will learn fundamental definitions and concepts such as – what is a startup? Innovation, entrepreneurship, reasons why startups fail, and the journey.

Activity 1: Towards the end of the session, the instructor will split the students into startup teams (founders and co-founders) and rest of the day will continue with practically forming a startup from scratch along with their respective team members.

Session 2 – Formation phase – Startup ideas and relevant literature

In this session, students will be introduced to different ways to form ideas. Along with this, they’ll learn the importance of three elements of startup formation – Mission, Vision, and Core Values. Students will also understand how to get funding and other resources at this stage.

Activity 2: They’ll practically learn how to write the three components and then form their top level strategy based on them.

Session 3 – Validation Phase – Going lean before scaling

In this session, students will learn the Lean Startup Methodology. Students will understand what MVP (Minimum Viable Product) means.

Activity 3: They will learn to write a business plan using the Lean Canvas Model.

Activity 4: Each team will pitch their startup (Mock Startup Pitch Competition).

Session 4 – Scale Phase – Right time to expand and using Key Metrics to measure performance

In the last course, students will learn about growing the company with cost-effective strategies for Marketing and operations. They will learn the prioritizing framework (how to make right and quick decisions). They will also learn crucial metrics such as – Conversion Ratio (CR), Traffic to Leads Ratio, Leads to Customer Ratio, and Customer Lifetime Value Ratio.

At the end of day, they’ll receive a completion certificate.

The Instructor

Nitesh is an innovator and entrepreneur with 10 years in business leadership. Experienced in all aspects of business formation, operation, finance, and management. Visionary product developer with deep knowledge in research and marketing. Effective communicator and motivator who identifies and leverages assets in teammates to reach organizational goals. A Relentless optimist who believes there is no failure, only feedback.

Career highlights
      • 4+ years as Education Entrepreneur with personal hard earned success & failures
      • 10 years of experience in developing educational tools and programmes to support learning environments
      • 6 years of developing emerging-tech events – conferences, workshops and masterclasses
      • Trained 500+ students on Business Management, Communication, Marketing and Sales
      • Trained 2000+ students on Language Skills – English Fluency, Pronunciation, Accent reduction, Grammar, and writing.
      • Guest speaker on entrepreneurship and business startup at schools, colleges and private institutions



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